Join us in creating an association that will transform the luxury industry!
We believe luxury must be meaningful and lasting. It is our conviction that superior social and environmental performance is becoming a defining aspect of elite design, quality and consumer experience.
Despite the economic downturn, humanity is consuming more than our world can sustain, yet due to that downturn, social inequality becomes more concerning than ever. The products and services we create and consume are central to answering these critical challenges. How executives answer them will determine the esteem they retain for their brands through these turbulent times.
It is our conviction that luxury can lead, not lag, in the transition to a fair and sustainable world. Therefore luxury executives need not be confounded by this time of global stress, but work towards a new form of luxury that embodies what is personally, socially and environmentally the best form of human creativity. Luxury can survive to thrive, by helping us all survive and thrive.
The Authentic Luxury Association (ALA) is an idea developed by the Advisory
Council of the Authentic
Luxury Network. That network brings together professionals interested
in promoting social and environmental excellence across the luxury industry.
The ALA is envisaged as a new association to take this work forward. It
would provide participants with the opportunity to become an expert in the
strategic importance of social and environmental excellence, as well as
its operational implications. It would provide the benefits of mixing with
a group of the world's foremost entrepreneurs, experts and personalities,
involved in bringing this new vision of luxury to life. By becoming involved
you can help to shape the future of the global luxury industry, from its
overarching themes to its leading brands.