ALA | The Authentic Luxury Association


About

The Authentic Luxury Association is a work in progress and we welcome enquiries about how we might collaborate. You can reach us at .

Instigators

The ALA is the brain child of people who came together after the publication of the WWF Deeper Luxury report in 2007, to create greater change on this agenda.

 

Jem Bendell
www.lifeworth.com
Timothy Han
www.timothyhan.com
Jenny White
www.eco-boudoir.com
Eduardo Escobedo
www.unctad.org
Marco Bevolo
 

 

The Authentic Luxury Network

Lifeworth Consulting created, promotes and adminsters the Authentic Luxury Network. The mission of the network is to be a professional social network that enables anyone to share or find out information on developments in the social and environmental performance of luxury brands, without a fee. There are no barriers to joining, and participation is in a personal capacity. You are welcome to join the network at www.authenticluxury.net

The relationship between ALN and ALA is envisaged as follows:

  • ALN provides a mechanism through which people can informally connect on these subjects, and therefore discover the ALA and its members.
  • Neither ALN or ALA make an exclusive claim over “authentic luxury” brand.
  • ALN administrators promote all ALA members to “featured” status on the homepage, and ALA Select Members to featured blog and photo status on the homepage.
  • ALN carries a banner for ALA on homepage, and vice versa.
  • ALA does not launch its own social network or public forum for individual members, yet a directory of ALA members is possible, and probably desirable.